,DPR3702 Assignment 2 (COMPLETE ANSWERS)
Semester 2 2024 - DUE 19 September 2024 ; 100%
TRUSTED Complete, trusted solutions and explanations.
Question 1: Public Relations Plan for Mapungubwe Arts and
Cultural Festival The MEC of Sports Arts and Culture in
Limpopo has appointed you as the head of the PR team to
develop a public Relations Plan for the 2024 Mapungubwe Arts
and Cultural Festival to coincide with the 30 years of
Democracy in South Africa. You need to conduct research to
know more about the Mapungubwe Arts and Cultural Festival.
The Public Relation Strategy Must Comprise of the following
Items: (Refer to the learning unit one for the plan and learning
unit 3 for understanding the context of PR in the entertainment
Industry) 1.1 The theme: Your theme must reflect on the Arts,
Culture and the 30 Years of Democracy. [4 Marks] 1.2
Objectives of the Public Relations Plan: Three communication,
media and PR related objectives: [6 Marks] 1.3 Stakeholder
Mapping and Identification: Identify Five Stakeholders relevant
to the Mapungubwe Arts and Culture Festival: [10 Marks] [Five
marks for identification and 5 marks for justification] 1.4
Programming: Develop an Action Plan outlining the PR
activities you will organize to make the events successful. Use a
table to outline the Action Plan. [15 Marks] 1.5 Evaluation:
Explain how the SWOT analysis will be used to evaluate the PR
plan: [5 Marks]
, Public Relations Plan for the 2024 Mapungubwe Arts and
Cultural Festival
1.1 Theme: Arts, Culture, and 30 Years of Democracy
The theme for the 2024 Mapungubwe Arts and Cultural Festival
could be “Celebrating 30 Years of Democracy through Arts
and Culture: A Journey of Unity and Heritage”. This theme
reflects the role of arts and culture in South Africa’s post-
apartheid transformation, emphasizing how creative expression
has contributed to national unity and cultural preservation over
three decades of democracy.
1.2 Objectives of the Public Relations Plan
The PR plan will focus on the following three objectives:
1. Promote Cultural Awareness and Inclusivity
o To use various communication platforms to showcase
South Africa's diverse cultural heritage and promote
inclusivity, aligning with the 30th anniversary of
democracy.
2. Increase Media Coverage and Public Engagement
o To secure broad media coverage across traditional,
digital, and social platforms, ensuring public
engagement through interactive content and festival
updates before, during, and after the event.
3. Strengthen Brand Reputation and Partnerships
o To strengthen the reputation of the Mapungubwe Arts
and Cultural Festival by fostering partnerships with
local artists, cultural institutions, and sponsors, while
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