DPR3702 Assignment
2 (COMPLETE
ANSWERS) Semester 2
2024 - DUE 19
September 2024 ;
100% TRUSTED
Complete, trusted
solutions and
explanations.
ADMIN
[COMPANY NAME]
,DPR3702 Assignment 2 (COMPLETE ANSWERS)
Semester 2 2024 - DUE 19 September 2024 ; 100%
TRUSTED Complete, trusted solutions and explanations.
Question 1: Public Relations Plan for Mapungubwe Arts and
Cultural Festival The MEC of Sports Arts and Culture in
Limpopo has appointed you as the head of the PR team to
develop a public Relations Plan for the 2024 Mapungubwe Arts
and Cultural Festival to coincide with the 30 years of
Democracy in South Africa. You need to conduct research to
know more about the Mapungubwe Arts and Cultural Festival.
The Public Relation Strategy Must Comprise of the following
Items: (Refer to the learning unit one for the plan and learning
unit 3 for understanding the context of PR in the entertainment
Industry) 1.1 The theme: Your theme must reflect on the Arts,
Culture and the 30 Years of Democracy. [4 Marks] 1.2
Objectives of the Public Relations Plan: Three communication,
media and PR related objectives: [6 Marks] 1.3 Stakeholder
Mapping and Identification: Identify Five Stakeholders relevant
to the Mapungubwe Arts and Culture Festival: [10 Marks] [Five
marks for identification and 5 marks for justification] 1.4
Programming: Develop an Action Plan outlining the PR
activities you will organize to make the events successful. Use a
table to outline the Action Plan. [15 Marks] 1.5 Evaluation:
Explain how the SWOT analysis will be used to evaluate the PR
plan: [5 Marks]
, Public Relations Plan for the 2024 Mapungubwe Arts and
Cultural Festival
1.1 Theme
The theme for the 2024 Mapungubwe Arts and Cultural Festival
is:
"Celebrating 30 Years of Democracy through Arts and
Culture: A Journey of Diversity, Heritage, and Unity."
This theme emphasizes the importance of arts and culture in
reflecting South Africa’s diverse heritage while acknowledging
the progress made in the 30 years of democracy. It highlights the
cultural achievements and unity that have come from this period
of transformation.
1.2 Objectives of the Public Relations Plan
The Public Relations (PR) plan will focus on three key
communication, media, and PR-related objectives:
1. Increase Public Awareness
o Raise awareness about the 2024 Mapungubwe Arts
and Cultural Festival, emphasizing its significance in
celebrating 30 years of democracy and South Africa’s
rich cultural diversity.
o Measurable Outcome: Achieve at least a 30%
increase in media coverage and public interest
(measured via social media engagement, website
traffic, and media mentions).
2. Enhance Stakeholder Engagement
o Foster collaboration with key stakeholders such as
artists, cultural organizations, sponsors, and
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