DPR3702
ASSIGNMENT 2 SEMESTER 2 2024
UNIQUE NO.
DUE DATE: 19 SEPTEMBER 2024
, DPR3702
Assignment 2 Semester 2 2024
Unique Number:
Due Date: 19 September 2024
Public Relations in Industry
SECTION A: Public Relations Plan for Mapungubwe Arts and Cultural Festival
Question 1
1.1 The Theme
Theme: Celebrating 30 Years of Democracy: A Journey of Arts and Culture
This theme reflects on the vital role that arts and culture have played in shaping South
Africa’s democracy over the past 30 years. It also highlights the unity, diversity, and
creativity that have flourished under the democratic dispensation, while celebrating
cultural heritage and artistic expression.
1.2 Objectives of the Public Relations Plan
1. Increase Public Awareness: Raise public awareness about the festival, its
cultural significance, and the celebration of 30 years of democracy through media
platforms like radio, television, and social media.
2. Boost Festival Attendance: Attract both local and international audiences,
encouraging diverse groups to attend and participate in the festival by
showcasing its appeal through PR campaigns.
3. Enhance Media Coverage: Secure widespread media coverage from national
and regional outlets, promoting the festival’s activities and cultural importance.