,Question 1: Public Relations Plan for Mapungubwe Arts and
Cultural Festival The MEC of Sports Arts and Culture in
Limpopo has appointed you as the head of the PR team to
develop a public Relations Plan for the 2024 Mapungubwe Arts
and Cultural Festival to coincide with the 30 years of
Democracy in South Africa. You need to conduct research to
know more about the Mapungubwe Arts and Cultural Festival.
The Public Relation Strategy Must Comprise of the following
Items: (Refer to the learning unit one for the plan and learning
unit 3 for understanding the context of PR in the entertainment
Industry) 1.1 The theme: Your theme must reflect on the Arts,
Culture and the 30 Years of Democracy. [4 Marks] 1.2
Objectives of the Public Relations Plan: Three communication,
media and PR related objectives: [6 Marks] 1.3 Stakeholder
Mapping and Identification: Identify Five Stakeholders relevant
to the Mapungubwe Arts and Culture Festival: [10 Marks] [Five
marks for identification and 5 marks for justification] 1.4
Programming: Develop an Action Plan outlining the PR
activities you will organize to make the events successful. Use a
table to outline the Action Plan. [15 Marks] 1.5 Evaluation:
Explain how the SWOT analysis will be used to evaluate the PR
plan: [5 Marks]
, Here's a structured approach to creating a Public Relations Plan
for the Mapungubwe Arts and Cultural Festival to celebrate 30
years of democracy in South Africa:
1.1 The Theme
Theme: "Celebrating Diversity and Unity: Arts and Culture in a
Democratic South Africa"
Rationale:
• Arts and Culture: Highlights the rich cultural heritage and
diverse artistic expressions of South Africa.
• 30 Years of Democracy: Reflects on the progress and
changes in the nation over three decades of democratic
governance, celebrating the achievements and growth in the
arts and cultural sector.
1.2 Objectives of the Public Relations Plan
1. Increase Public Awareness:
o Objective: Enhance awareness of the Mapungubwe
Arts and Cultural Festival through targeted media
outreach and community engagement, achieving a
30% increase in festival visibility compared to
previous years.
o Measurement: Media coverage metrics, social media
engagement analytics, and attendance numbers.
2. Strengthen Community Engagement:
o Objective: Foster a strong sense of community
involvement by engaging local artists, schools, and
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