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Mng2601 - Study guides, Study notes & Summaries

Looking for the best study guides, study notes and summaries about Mng2601? On this page you'll find 120 study documents about Mng2601.

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MNG2601 Comprehensive Summary (LU1 - LU11)

  • MNG2601 Comprehensive Summary (LU1 - LU11)

  • Package deal • 11 items • 2021
  • This is a detailed summary of the information provided in the prescribed textbook "Brevis, T & Vrba, MJ (eds). 2014. Contemporary management principles. Cape Town: Juta ISBN No: 978-1-48510-229-8." as well as information in study guide. In my own opinion I will regard this summary as sufficient since I only used the summary to study from. The summa
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MNM2601 - MARKETING SEGMENTATION, TARGETING & POSITIONING - SUMMARY NOTES

  • MNM2601 - MARKETING SEGMENTATION, TARGETING & POSITIONING - SUMMARY NOTES

  • Summary • 14 pages • 2023
  • Learning outcomes On completion of this unit you should be able to: Demonstrate an understanding of the concepts of market segmentation, targeting and positioning. Illustrate how the bases for segmenting consumer markets can be used to identify possible market segments.  Explain the process of market targeting.  Explain the factors involved in product positioning.
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The Buying Decision Making Process Summary notes

  • The Buying Decision Making Process Summary notes

  • Summary • 13 pages • 2023
  • LEARNING OUTCOMES After studying this unit you should be able to: Analyse, step by step, the decision making process and indicate what happens after a product or service has been purchased. Indicate how buyers take decisions in the industrial purchasing process. Explain how consumer buyer behaviour differs from business buying behaviour.
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MNG2601 EXAM PACK 2022

  • MNG2601 EXAM PACK 2022

  • Summary • 726 pages • 2021
  • Available in package deal
    • Latest exam pack questions and answers and summarized notes for exam preparation. Whatsapp 067 171 1739 for assistance. All the best on your exams!!
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WILL GUIDE YOUR DURING EXAM STUDY TIME

  • WILL GUIDE YOUR DURING EXAM STUDY TIME

  • Summary • 149 pages • 2023
  • Available in package deal
    • THIS DOCUMENT WILL HELP YOU PASS AND UNDERSTAND THIS MODULE
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MNM2601 - Marketing Research Summary Notes

  • MNM2601 - Marketing Research Summary Notes

  • Summary • 12 pages • 2023
  • LEARNING OBJECTIVES After completing this study unit you should be able to: Explain the importance of information to the company and its understanding of the market place. Outline the steps in the marketing research process.
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MNM2601 - The Marketing Environment Summary notes

  • MNM2601 - The Marketing Environment Summary notes

  • Summary • 9 pages • 2023
  • LEARNING OUTCOMES Learners should be able to: Explain the composition and functioning of the marketing environment Illustrate the effect of the microenvironment on an organisation Illustrate the effect of the market environment on an organisation Illustrate the effect of the macro-environment of an organisation Conduct a SWOT analysis for an organisation
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MNM- Integrated Marketing Summary

  • MNM- Integrated Marketing Summary

  • Summary • 10 pages • 2023
  • Learning outcomes: After completing this study unit you should be able to: Demonstrate an understanding of all the activities involved in integrated marketing
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MNM2601 - THE MARKETING WORLD SUMMARY NOTES.

  • MNM2601 - THE MARKETING WORLD SUMMARY NOTES.

  • Summary • 6 pages • 2023
  • LEARNING OUTCOMES: After studying this unit, you should be able to:  Explain the nature of marketing  Explain the concept of exchange  Explain the gaps between consumption and production  Explain marketing activities  Define markets  Explain retailing in South Africa
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MNM2601 - Marketing Information Summary notes

  • MNM2601 - Marketing Information Summary notes

  • Summary • 8 pages • 2023
  • LEARNING OUTCOMES Learners should be able to: Explain the information needed by marketing management in order to make effective decisions. Explain the components of a marketing information system and the interaction between these components. Illustrate the use of marketing research Explain the meaning of market potential sales forecasting and the methods to carry these out
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