DPR3702 Assignment
1 (COMPLETE
ANSWERS) Semester 2
2024 - DUE 16 August
2024 ; 100% TRUSTED
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ADMIN
[COMPANY NAME]
,UNIT 1: PUBLIC RELATIONS PRACTICE IN CAMPAIGN
ORGANISATIONS AND PRESSURE GROUPS In learning unit
1, you learnt about public relations in campaign organisations and
pressure groups and different tactics used to practise public
relations in this context. According to Fourie and Cant
(2017:236), “to plan and manage PR campaigns effectively, it is
necessary for the practitioner to evaluate the context and industry
that PR takes place in, since it can differ from organisation to
organisation”. Using this background and the knowledge you
gained, answer the questions and apply your answers to the
practical task below. QUESTION 1: PUBLIC RELATONS IN
CAMPAIGN ORGANISATION AND PRESSURE GROUPS 1.1
You have been appointed by the Council for the Advancement of
the South African Constitution (CASAC), whose mandate is to
ensure that the Constitution of South Africa is advanced and not
violated by any state institution. Using the description by Tech
and Yeomans (2009), discuss why CASAC is classified as a
campaign organisation. Do not reproduce the definition of a
campaign organisation from the content but use the aspects of the
definition to answer this question. (5) 1.2 Identify two actions
taken by CASAC as a campaign organisation in the past 5 years to
advance their strategic objectives. In your discussion mention the
action and the steps CASAC took to make sure the issue was
resolved. (8) 1.3 Identify and discuss four public relations tactics
that CASAC can use to advance their strategic objective as a
campaign organisation in South Africa. (12)
, QUESTION 1: PUBLIC RELATIONS IN CAMPAIGN
ORGANISATIONS AND PRESSURE GROUPS
1.1 Why is CASAC classified as a campaign organisation?
Discussion:
CASAC (Council for the Advancement of the South African
Constitution) is classified as a campaign organisation because it
operates with specific strategic objectives aimed at influencing
public policy and state actions regarding the South African
Constitution. Here’s why CASAC fits this classification:
1. Purpose-Driven Campaigns: CASAC's primary mission is
to advance and protect the South African Constitution. This
aligns with the core aspect of a campaign organisation, which
is to focus on a particular cause or issue with the intent to
drive change or influence policy.
2. Advocacy and Influence: CASAC engages in advocacy to
ensure that constitutional rights are upheld and not violated.
This is typical of campaign organisations that actively seek
to influence public opinion or government policies through
various advocacy efforts.
3. Strategic Objectives: CASAC has specific strategic
objectives related to constitutional governance and human
rights. Campaign organisations are defined by their pursuit of
targeted goals and objectives, often involving strategic
planning and execution to achieve these aims.
4. Public Engagement: CASAC interacts with the public,
media, and policymakers to promote its cause. This level of
public engagement and interaction is a hallmark of campaign
organisations that seek to mobilize support and drive their
agenda forward.
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