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Strategic Planning, Marketing Planning, Business Planning & Corporate Planning
Strategic planning is a critical process that organizations engage in to identify what they are and where they want to be in the future. (a) Identify the three levels of strategy. (b) Explain where marketing planning fits into this process. (c) Describe the benefits of marketing planning
- Package deal
- Exam (elaborations)
- • 1 pages •
Strategic planning is a critical process that organizations engage in to identify what they are and where they want to be in the future. (a) Identify the three levels of strategy. (b) Explain where marketing planning fits into this process. (c) Describe the benefits of marketing planning
The third step in the marketing planning process is an internal and external analysis of the strengths, weaknesses, opportunities and threats.
The third step in the marketing planning process is an internal and external analysis of the strengths, weaknesses, opportunities and threats. Explain what this would involve for the marketer.
- Package deal
- Exam (elaborations)
- • 3 pages •
The third step in the marketing planning process is an internal and external analysis of the strengths, weaknesses, opportunities and threats. Explain what this would involve for the marketer.
Competitive-orientated approaches to pricing: (a) Product-analysis pricing (b) Competition-oriented pricing (c) Full-line pricing
Discuss the following competitive-orientated approaches to pricing: (a) Product-analysis pricing (b) Competition-oriented pricing (c) Full-line pricing
- Package deal
- Exam (elaborations)
- • 2 pages •
Discuss the following competitive-orientated approaches to pricing: (a) Product-analysis pricing (b) Competition-oriented pricing (c) Full-line pricing
Promotional methods that can be used to drive sales in the consumer market
Discuss promotional methods that can be used to drive sales in the consumer market.
- Package deal
- Exam (elaborations)
- • 2 pages •
Discuss promotional methods that can be used to drive sales in the consumer market.
Source and techniques for developing a list of potential customers during prospecting
Discuss the best sources and techniques for building a list of potential customers during prospecting.
- Package deal
- Exam (elaborations)
- • 2 pages •
Discuss the best sources and techniques for building a list of potential customers during prospecting.
Balance of Payments Issued by a Country: Deficit or Surplus?
Balance of Payments Issued by a Country: Deficit or Surplus? Introduction to Balance of Payments What is a Deficit or Surplus? Causes of Deficits and Surpluses Balancing a Country's Balance of Payments Impact of Balance of Payments Deficits and Surpluses on the Economy
- Summary
- • 6 pages •
Balance of Payments Issued by a Country: Deficit or Surplus? Introduction to Balance of Payments What is a Deficit or Surplus? Causes of Deficits and Surpluses Balancing a Country's Balance of Payments Impact of Balance of Payments Deficits and Surpluses on the Economy
What is an economic recession?
What is an economic recession? Causes of recession Impact of recession The measures/solutions to the economic downturn
- Summary
- • 15 pages •
What is an economic recession? Causes of recession Impact of recession The measures/solutions to the economic downturn
Fiscal policy and monetary policy
Fiscal Policy vs. Monetary Policy Definitions Expansionary and Contractionary Strengths and weaknesses
- Summary
- • 8 pages •
Fiscal Policy vs. Monetary Policy Definitions Expansionary and Contractionary Strengths and weaknesses
Production Possibility Frontier Principle
Production Possibility Curve Definition Explain the relationship between scarcity and production possibility frontier. Conclusion
- Summary
- • 3 pages •
Production Possibility Curve Definition Explain the relationship between scarcity and production possibility frontier. Conclusion
They are all caused by scarcity
They are all caused by scarcity, because the people concerned cannot consume as much as they would like. Definition of scarcity What caused by scarcity Types of scarcity Measures to solve scarcity Conclusion
- Summary
- • 3 pages •
They are all caused by scarcity, because the people concerned cannot consume as much as they would like. Definition of scarcity What caused by scarcity Types of scarcity Measures to solve scarcity Conclusion